MOCA, POP 007
Branding, Marketing and Video Installation for Museum of Contemporary Art , Miami, FL
“I asked only for an invitation, but Zoa produced a full-blown visual concept for our event -- from print and online materials to the Museum facade and interior signage and video installation. She is an artist whose art carried so much force that even our patrons, who are purists, understood at once the commercial effectiveness of the branding materials, but also appreciated them as art in and of themselves.” -Bonnie Clearwater, MOCA Director and Chief Curator
800 guests walked in past a 60-foot video art installation that featured bold graphics and images of a distinctive Bond-like character
The night raised more than $300,000 to fund art acquisitions for MOCA's permanent collection
MOCA, POP 8 1/2“
For the MOCA marketing campaign I wanted a surrealistic feel, a cinematic quality with a muted color palette. To create an art piece based on Fellini and his art, we utilized images of Marcello Mastroianni, Anita Ekberg, a Borsalino hat, a film camera, and that fabulous ‘8 1/2,’ redesigned." -Zoa Martinez
“Zoa is a magician. Her visual concept and branding materials once again opened doors and provided entree to sponsors who had previously eluded us. It is so much easier to approach a potential contributor or sponsor when the quality of your materials and the originality of your concept are so strong.” -Lourdes Jofre-Collet, MOCA Trustee and Co-Chair of POP 8 ½: La Dolce Vita
In addition, Zoa Martinez designed the façade of a separate pavilion, the La Dolce Vita Club, a VIP lounge for patrons who contribute in excess of $5000 to the event, and created a blueprint for the look and feel of that venue.
MOCA, POP BOLLYWOOD
MOCA Director and Chief Curator Bonnie Clearwater stated, The sophistication and originality of Zoa's concept and graphics elevated the museum’s marketing materials to a new level.