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    The Biography Channel 
    Rebranded the Biography Channel with a strong understanding of it's demographics. Captured the spirit of the brand and reflected the overall sensibility of the channel.

    Notorious
    The "T" of the bold, red Notorious logo was designed with a sharp, knife-like edge to underscore the idea that these people were dangerous. 
    My intent was to create the feeling of an authentic media frenzy surrounding each of them with modern day wanted posters in which each was reduced to the single identifier that remains in the public consciousness Gravano -"rat", O.J.- "suspect," Fleiss - "madam,"and so on. -Zoa Martinez​

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    Copyright 2012 Zoa Martinez LLc. All rights reserved