The Biography Channel
Rebranded the Biography Channel with a strong understanding of it's demographics. Captured the spirit of the brand and reflected the overall sensibility of the channel.
The "T" of the bold, red Notorious logo was designed with a sharp, knife-like edge to underscore the idea that these people were dangerous. My intent was to create the feeling of an authentic media frenzy surrounding each of them with modern day wanted posters in which each was reduced to the single identifier that remains in the public consciousness Gravano -"rat", O.J.- "suspect," Fleiss - "madam,"and so on. -Zoa Martinez