Network rebranding strongly positions the Travel Channel and drives consumer engagement with it's brand in all media touchpoints: on-air, on-line, mobile and print, as well as brand-driven product and content. Logo redefinition, bold iconography, an expressive color palette, and distinct daily energy "personalities" graphics motion create the brand.
The "energy "graphic motion was created to emphasize the client's travel bug effect concept.
Anthony Bourdain, The Art of Travel
Man V. Food
Sponsored Segments and retail brand extention